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Case Study

How do I Build a hyper local customer base?

We will show you how you can build a hyper local customer base from zero to 1000+ like putt putt mini golf did.

Putt Putt Mini Golf is a brand new mini golf course in Alona Beach, Bohol Philippines.

Putt Putt Alona Beach just opened it course and wanted to share their new golf course with locals and resorts.

They used Facebook Group Extractor and Facebook Message Sender.

 

Details

Compay Name: Putt Putt Mini Golf.
Date: May 2019
Website: www.puttputtminigolf.com

Putt Putt Mini Golf is a brand new mini golf course in Alona Beach, Bohol Philippines.

Putt Putt Alona Beach just opened it course and wanted to share their new golf course with locals and resorts.

They used Facebook Group Extractor and Facebook Message Sender.

 

Facebook Group Extractor

Majority of places have a buy and sell facebook group or community group where locals live, in the case of putt putt mini golf they were able to easily find their local customer base in expat groups who they wanted to come play mini golf.

Using the Facebook Group Extractor they were able to gather all the local members of their desired groups, download and upload into google sheets.

Then merge the different facebook group members into one google sheet removing the duplicate members who are in multiple groups and be left with a final hyper local customer base.

 

Instant Results

From zero to 6091 members in under one hour, putt putt mini golf had a customer base to market too.

Facebook Message Sender

Now with the hyper local customer base, Putt Putt Alona Beach was able to Facebook message 20 locals per day from one Facebook account, with 10 staff doing Facebook Messaging via gwapa.io, they were able to send 100 messages per day to 10 staff.

100 daily messages x 7 day = 700 Facebook Messages

With a list of 6091 members, it took 61 days to message all members.

Gwapa.app Cost $30USD Per Month = $60USD Total

FB Message Open Rate =

Customer Acquistion Cost(CAC) =

 

 

Instant Results

From zero to 6091 members in under one hour, putt putt mini golf had a customer base to market too.

“We saw a large increase in customer numbers after using gwapa.io, we were able to effectively target our desired customer and message them directly using the facebook messanger. majority of those we messaged came into our branch.”

Bernette

Alona Beach Manager, Putt Putt Mini Golf.

Facebook Message Sender Script

Hey #fbFirstName#,

I would to invite you for a free game of mini golf in Alona Beach, Panglao.

Google maps link to find Putt Putt Mini Golf Below.

➡️ https://goo.gl/maps/jjmSHU3VzisCcKUE9

We have a fun challenging course, we are open from 9am to 10pm so you have plenty of time to beat your friends in golf.

You can also share this message with your friends so they can play their first game free too.

While your here, you can pick up your free member discount card to get ongoing discounts on all games.

This first game offer expires 31st of May, so don’t delay, organise your friends and come down to Putt Putt Mini Golf today.

Please show this facebook message to reception to validate this offer.

Putt Putt Mini Golf

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